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EZBuy
was conceived and developed by a
large California auto insurance
broker as a simple and efficient web
based alternative for making sales.
The goal wasn’t to have a just
another website. The goal was to
simply make the purchase of auto
insurance even easier than the
website buying methods currently
found on the internet. After three
years of research and development,
EZBuy was launched on
January 1, 2006 by a California
broker to be used exclusively
in-house.
EZBuy is a
point of sale process that allows a
producer to gather, generate and
convey information and signatures
needed for the completion and
submission of an auto insurance
application using the internet.
However, it soon became clear that
EZBuy was more than
just a simple and efficient sales
alternative. Unlike auto insurance
websites where a customer struggles
alone and may only receive a price,
the EZBuy system is a
unique online process that allows
the producer to complete the sale
after giving a quote and while the
customer is still on the telephone.
EZBuy has proven to be
safe and has built-in features to
discourage fraud and
misrepresentation by requiring the
customer to personally review and
acknowledge information for accuracy
online and before coverage is bound.
However, the best part about
EZBuy is that it creates
happy customers because they don’t
have to deal with fax machines or
drive to an office to buy auto
insurance. The customer simply logs
on to EZBuy from any
computer. Once logged on, the
producer guides the customer through
the EZBuy process over
the phone. With a few clicks the
customer completes the EZBuy
process and the producer submits the
application for binding. It’s that
simple! Or should we say it’s that
EZ!
Needless to say, EZBuy
customers have been absolutely
thrilled with both the convenience
and ease of use. Customers and
producers like the fact that an
EZBuy sale takes only
10-15 minutes to complete as
compared to the 30-45 minutes (not
including drive time) needed for a
traditional transaction. That’s not
all. It’s business as usual for the
producer because they still use the
same familiar methods to rate and
bind coverage. In short, EZBuy
blends the old with the new and has
proven to be the missing link for a
producer to conduct a complex auto
insurance transaction online.
EZBuy has also leveled the playing
field with the direct insurance
carriers. The direct carriers have
put a dent in the insurance retail
business with their heavy
advertising touting the convenience
of buying online or over the phone.
However, now EZBuy
makes it even easier for a customer
to buy from a producer rather than a
direct carrier. Plus, while direct
carriers are limited to selling
their one and only program,
producers can sell most of their
favorite auto programs with
EZBuy.
Another advantage is that it no
longer matters where a customer is
calling from. That’s because there
are no geographical limitations when
selling through EZBuy. Thousands of
customers have successfully
transacted auto insurance with
EZBuy. Many of those
customers were hundreds, even
thousands of miles away. In fact,
one customer completed an
EZBuy sale with a California
producer while traveling over 7,000
miles away in Hong Kong.
Contrary to what the direct carriers
might tell you, insurance producers
do provide a valuable service. But
providing service isn’t enough to
pay the bills. Producers need to
acquire new customers if they want
to continue in business. EZBuy
makes that job a whole lot easier by
allowing the producer to make every
sales call count regardless of where
the call is coming from.
Needless to say, there has been a
lot of “buzz” about EZBuy.
After all, EZBuy makes
buying auto insurance quick and
convenient for both the customer and
the producer.
EZBuy is a
revolutionary process that has made
the future look a lot brighter for
retail producers. EZBuy
can do the same for you. For more
information you may contact us by
email at sales@wizardlizard.com or
call us toll free at 888-WIZARD2.
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